Customer Marketing Consulting
I'm Sarah Burr. For 15 years I've built customer marketing programs at companies like ServiceNow, DataStax, Confluent, Samsara, Informatica, and OpenAI. I help B2B enterprise teams turn their customers into their most powerful go-to-market asset.
Selected experience
Services
Seamless leadership during a leave of absence.
Step-in executive coverage for your customer marketing org. I keep momentum on advocacy, references, content, and exec engagement so your team doesn't lose a beat.
More references, films, and stories — faster.
Increase program velocity for written case studies, customer film production, social-first content, and customer engagement without growing headcount.
From charter to first session in 90 days.
Build the framework, template, and charter for a world-class CAB — and get your first program off the ground. Ongoing management available post-launch.
"In addition to her results, I really like Sarah's combination of calm demeanor, desire to succeed, sense of humor and team spirit."
Senior Analyst Relations Manager at Amazon Web Services
"Sarah has a unique ability to both execute tactically as well as plan and think strategically. I also have a real appreciation of her ability to focus on what is actionable and get that over the line. In all my interactions with her, Sarah has earned the respect of all those she's worked with, and her genuine nature has made her relationships with customers, vendors, and partners a profound value-add for the team."
Marketing Strategist at Stealth
"Not only is Sarah an incredibly kind, warm person, but she is one of the most dedicated people I have ever had the pleasure of working with."
Brand Marketing Leader
"When it comes to building communities of brand advocacy and social marketing, Sarah is a superstar. I witnessed firsthand her ability to design and execute an enormously successful campaign. In order to build these programs, it takes a person with great networking and relationship building skills and to say Sarah has those skills is an understatement."
Director, ITOM Outbound Product Management at ServiceNow
"Sarah has gone above and beyond with every single aspect of our joint marketing ideas and initiatives, including facilitation and support of other activities outside her jurisdiction. Equally important, Sarah's positive, friendly, professional demeanor truly makes our collaboration efforts smooth, easy & enjoyable."
Head of Global Marketing at KPMG
"I really appreciated your attention to detail and pure execution mindset."
Former colleague
"I think you are super talented at what you do."
Former colleague
Tell me about your team and timing. I'll come back with a clear scope and a recommendation within two business days.
Get in touch